HW Creativity

                 1 + 1 + 1 = 1

In The article “1 + 1 + 1 = 1, The new math of mashups”, Sasha Frere-Jones starts out by describing a DJ named DJ Reset and how he contrives songs out of overlaying the vocal track of one song seamlessly over the instrumental track of another by blending two or more pre-recorded songs together. Mashups has become sort of a new form of artistry where the people who create these mashups consider the final project to be a completely and entirely new song and that the various artist featured in the mixes are not being violated in reference copy right infringement. These “mash-up Artist” if you will, argue that the creative process is far more important than the final product. I Feel as though theses artist use the inspiration of others to foster their creativity which has been the case since the very beginning of mankind. This is still considered creativity to me although some may argue that you can’t argue personal creativity when it’s based-on others. Recently I was introduced to the film “Rip!: A Remix Manifesto” produced by film maker Brett Gaylor. In this film Brett creates this manifesto consisting of four key points:

1. Culture always builds on the pass

2. The past always tries to control the future

3. Our future is becoming less free

4.To build free societies you must limit the control of the past

The Point that he makes which is most valid for this topic is how culture is built on the past. Which attest to the fact that with new media people are able to take influences from the past and use them in different and unique ways fostering creativity, coming up with a totally new result.